HydraATM · Environmental Conservation Initiative

From soil to sea, we're closing the loop on plastic.

HydraATM removes plastic waste at its source, before rain and rivers carry it into the ocean — routing every kilogram we collect back into local recycling plants instead of the sea.

Land InterceptionRiver BoomsStorm-Drain ScreeningCommunity SortingRecycling PartnersOcean Cleanup Land InterceptionRiver BoomsStorm-Drain ScreeningCommunity SortingRecycling PartnersOcean Cleanup
Why it matters

Plastic left on land rarely stays on land.

Storm drains, streams and rivers carry it downstream and out to sea — where it breaks apart, entangles wildlife, and enters the food chain. Stopping it upstream is the only reliable fix.

80%
of ocean plastic originates from land-based sources, not ships
1,000+
rivers are estimated to carry the bulk of plastic reaching the sea
400+
years an ordinary plastic bottle can persist in the environment
100%
of what HydraATM collects is sorted and routed to recycling partners
Explore the full impact →
On land

Stopping plastic before it ever reaches water.

Collection points, sorting hubs and community drives keep waste out of drains and off open ground.

Community collection points

Neighborhood drop-off bins make it easy for households to hand over plastic waste.

Storm-drain screening

Mesh screens fitted at drain entrances catch debris during rainfall.

Native tree planting

Root systems stabilize soil, reducing erosion that washes waste downstream.

See all land initiatives →
In the ocean

Protecting the water that land waste threatens most.

Once plastic reaches the coast, our ocean team pulls debris from the water and shields marine habitats.

Coastal cleanup sweeps

Regular shoreline sweeps target the tideline, where debris concentrates most.

Floating debris booms

Low-cost booms at river mouths intercept plastic before it disperses.

Marine life monitoring

Field teams track entanglement and ingestion cases to guide next cleanups.

See all ocean initiatives →
The HydraATM Pledge

We don't wait for plastic to reach the ocean. We intercept it, sort it, and put it back to work.

01

Measure every kilogram

Every collection is logged by weight and material type, so our impact is tracked, not estimated.

02

Intercept before impact

We work upstream — streets, drains, rivers — stopping plastic before it becomes ocean pollution.

03

Close the loop, transparently

Sorted material goes to named recycling partners, and every step is reported publicly on this site.

See how the pledge works in practice →
Join HydraATM

The next tonne of plastic hasn't reached the ocean yet. Help us keep it that way.